Hello! I'm Christine.
My work is fueled by empathy, endless curiosity, a burning desire to explore the world, an unrelenting drive for creativity, and a little spark of madness.
And coffee. Lots of coffee.
By day, I'm a product strategist, UX designer and researcher, and I have a background in marketing, branding, content strategy, and interaction and visual design. I've also got a Master's degree (MFA) in merchandising (product development, design and e-commerce), and I used my grad school experience to refine my market and user research skills as well as my design skills (it's an MFA, after all!).
While much of my work requires creativity, it also requires organization, planning, and the ability to create solutions from large quantities of structured and unstructured data. In other words, it's not art and it's not a free-for-all.
I love what I do, mostly because I get to find out all kinds of things about all kinds of people through research, and then apply those findings to designs and products to make their lives better. I've worked in a wide range of companies and industries including large tech companies, agencies, local services, regional distribution, global manufacturing, Fortune 100 retail, e-commerce, and consumer packaged goods.
I also recently launched ChristineEsoldo.design, a home for all of my UX work and projects. I thought my UX stuffs needed their own space, and I'll gradually be updating that site and moving my UX portfolio over that way.
My inspiration comes from logging lots of running miles (road, trail or beach), paddling on the water, an adventurous little toddler, and my beautiful, beachside city.
By evening and weekend, you can find me running, paddleboarding, doing yoga or barre, riding my bike, designing jewelry, creating art, taking pictures of homeless animals to help find them forever homes, ruining (i.e., not following) recipes in the kitchen, taking classes, and blogging (usually about running). And of course, I spent a lot of time with my husband, our sweet little boy, and three fur kids. Our family circus lives at the beach in Charleston, South Carolina.